Forums » Suggestions

adidas x Concepts invites fans in making discoveries

  • August 29, 2017 12:16 AM PDT

    adidas in addition to celebrated Boston retailer, Ideas, are taking their long-running partnership towards the next level, launching the particular first-ever, co-curated, adidas-exclusive boutique - adidas x Aspects. Located at 73 Newbury Lane in Boston, Massachusetts, your three-stripe-only, streetwear emporium may be the latest addition to Newbury Street’s lineage connected with high-end specialty stores, eateries and shoes deals uk galleries. Opening on August 25, 2017, adidas x Concepts launches a brand approach to collaborative in the store, introducing a long-term yet ever-evolving partnership that can defy the overused pop-up buy model, now commonplace within the consumer landscape.

    adidas x Concepts—a premium destination to the passionate, streetwear connoisseur—will house way of life and performance product for people, culled from the a nice selection of categories and collections in which span across adidas. Iconic franchises from adidas Originals like the NMD, EQT and Samba grasp alongside coveted sport models just like Ultra BOOST, the Alpha Bounce and adidas mens shoes uk Harden—each carefully selected and appointed with the Concepts team.

    Elsewhere within the minimalist, sparsely-designed, 1200 sq . foot space, sneaker aficionados can experience innovative, pinnacle product from your brand with the some stripes, including: sought-after YEEZY variations; footwear from adidas historical collaborations with designers which include Raf Simons, Rick Owens, Stella McCartney and also Kolor, among others. Created with adidas nmd mens unique design elements to inspire Boston’s streetwear area, adidas x Concepts invites fans in making discoveries, build intimate junctions with adidas styles, and gain a distinctive experience that unites elements of design, music, artwork and architecture—all filtered via Concepts’ signature aesthetic.

    This partnership symbolizes one more thing level of our motivation to offering a assorted and multi-faceted portfolio associated with unique, retail experiences pertaining to our fans, said Pascha Naderi-Nejad, Mature Director of Originals at adidas. Our co-designed and curated boutique with Concepts can be a perfect example of the following, uniting two partners inside the development of adidas superstar women a new retail identity that is authentically laser focused on the consumer experience. We believe this space will often be fueled by Boston’s—and your world’s—enduring streetwear culture and also that’s exciting.